A Cinco de Mayo History Lesson
The Cinco de Mayo is observed to commemorate the Mexican Army’s unlikely victory over the French Empire on May 5, 1862 at the Battle of Puebla. Mexico’s victory is said to have prevented Napoleon from acting on his intent to aid the Confederacy during the Civil War. In the state of Puebla there are traditions of military parades, ceremonies, parties and celebrations. It has become a source of pride and unity for the people. However, It is generally not a holiday that is celebrated throughout Mexico–it is largely a U.S. holiday.
Here in the United States there is a misunderstanding of what Cinco de Mayo is truly about. It is not, as is often assumed, a celebration of Mexico’s independence from Spain, which is actually held on September 16. It is believed that the origins of Cinco de Mayo celebrations in the U.S. are a result of the reactions of Mexicans living in California in the 1860’s to the defeat of the French.
Americans across the US mark the occasion by throwing parades, parties, mariachi music, Mexican folk dancing and eating traditional foods such as tacos and mole poblano. The Portland Cinco de Mayo Fiesta has turned into one of the largest celebrations held in U.S. Every year the fiesta attracts thousands of people.
The Portland Guadalajara Sister City Association (PGSCA) has worked to educate and provide an opportunity to share each other’s food, culture, language, and much more. Tom and Sharon McDonald founded the PGSCA alongside Mayor Bud Clark, Governor Frank Ivancie and many Royal Rosarians and the Mayor of Guadalajara. The PGSCA is one of 9 Portland sister cities we are the 2nd oldest, established in 1983. In 1985, Sharon and Tom McDonald, along with Ron Flores came up with an idea to celebrate the authentic Latino traditions and culture with the city of Portland and that is when the Cinco de Mayo Fiesta in Portland was born!
This is the PGSCA’s largest fundraiser. The PGSCA uses its funds to fiscally support a number of organizations and causes in the community focusing on education, cultural exchange, the arts and other programs. “This year, and in coming years, our guests will notice an increased focus on community partnerships and a larger presence of non-profit organizations that benefit the Portland community,” said PGSCA president, Ivette Flores Schmidt.
El Cinco de Mayo se celebra en memoria de la victoria inesperada de las
fuerzas Mexicanas contra el imperio Francés en la batalla de Puebla del 5 de mayo de
1862. Se cree que fue esa derrota lo que impedido que Napoleón Bonaparte ayudara a
las fuerzas confederadas en la Guerra Civil Estadounidense. En el estado de Puebla
hay desfiles militares, ceremonias, fiestas y celebraciones. Es una fuente de orgullo y
unidad entre el pueblo. Sin embargo, no es una celebración generalmente observada
en todo el país, mayormente es una día festivo en EE.UU.
En los Estados Unidos ha habido un mal entendido sobre lo que realmente fue el
Cinco de Mayo. No es, como erróneamente se ha creído, la celebración de la
independencia de México de España. Eso se observa el 16 de septiembre. Se cree que
los orígenes de la celebración en los EE.UU. realmente comenzaron con la reacción de
mexicanos en el estado de California al escuchar de la derrota de los franceses.
Estadounidenses usualmente marcan el evento con fiestas, desfiles, música
mariachi, bailes folklóricos mexicanos y comida típica de México como tacos y mole
poblano. La Fiesta del Cinco de Mayo en Portland ha llegado a ser una de las
celebraciones más grandes de los Estados Unidos. Cada año la Fiesta atrae a miles de
La Asociación Ciudad Hermana de Portland y Guadalajara (PGSCA siglas en
ingles) trabaja para educar y compartir los lazos culturales, gastronómicos, lingüísticos
y mucho mas. Todo comenzó cuando Tom y Sharon McDonald fundaron PGSCA con el
Alcalde Bud Clark, Gobernador Frank Ivancie y muchos Royal Rosarians e incluso el
Alcalde de Guadalajara. PGSCA es una de 9 Ciudades Hermanas de Portland, y es la
segunda con más antigüedad, establecida en 1983. Y en 1985 fue cuando Sharon y
Tom McDonald con Ron Flores concordaron en crear una celebración de cultura Latina,
comida y tradiciones entre las ciudades, y ¡así fue como nació la Fiesta del Cinco de
Para PGSCA es su fuente principal de fondos. PGSCA usa estos fondos para
apoyar un número de organizaciones y causas enfocadas en la educación, intercambio
cultural, artes entre otras cosas. “Este año, y en años venideros, nuestros invitados
notarán un aumento en compañerismos y una presencia mayor de organizaciones sin
fines de lucro que benefician a la comunidad de Portland,” dijo la presidenta de PGSCA
Ivette Flores Schmidt.
What to Really Eat on Cinco de Mayo
Cinco de Mayo festival in Washington, D.C. (Photo courtesy of Wikimedia Commons).
Cinco de Mayo, as celebrated in the United States, shares some similarities to St. Patrick’s Day: a mainstream marketing fiasco that’s evolved out of an authentic celebration of cultural heritage. The typical Cinco de Mayo is a day of eating tacos and drinking margaritas. But, just like you won’t find corned beef and green beer in Ireland on St. Patrick’s Day, you won’t find ground beef tacos, nachos and frozen margaritas in Mexico on Cinco de Mayo.
Contrary to popular belief, Cinco de Mayo is not Mexico’s Independence Day it celebrates the Mexican victory at the Battle of Puebla during the Franco-Mexican War, which came after Mexico’s independence from Spain, the Mexican-American War and the Mexican Civil War. In our neighbor to the south, the holiday is mainly celebrated in the region of Puebla, and mostly in the state’s capital city of the same name.
But what America’s Cinco de Mayo misses is the traditional food of Mexico, named to the UNESCO Representative List of the Intangible Cultural Heritage, a recognition given to only one other cuisine (French). And, nachos with refried beans, cheese wiz and jalapenos is nowhere on the list or in the country. Taco Bell has even tried opening up in Mexico but each time has failed, simply because no one will eat there.
What makes traditional Mexican fare worthy of such a distinction? You won’t find cumin soaked ground beef hard shell tacos topped with iceberg and cheddar. But, you will find lamb barbacoa that has been smoked underground in banana leaves or carnitas topped with queso fresco, pickled onions and homemade salsa verde wrapped in a warm homemade corn tortilla that has been ever so lightly heated on a comal. And Puebla, just so happens to be considered by many, including Rick Bayless and Mark Bittman, as the gastronomic capital of Mexico.
Puebla is not only known for its food, but also for its quaint colorful streets. (Photo courtesy of Flickr user RussBowling).
Before Spanish explorers and immigrants swarmed Mexico, Puebla was already a culinary capital. The sacred town of Cholula known for its great pre-Colombian pyramid was also home to pre-Columbian street food. In this ancient city, vendors would set up outside the pyramid to feed those who came to worship.
After arriving in Puebla, the Spanish settled close to Cholula and created what is known today as the city of Puebla. Religion was a major aspect of Spanish conquest and convents and monasteries were set up across the city. Spanish nuns invented many of Puebla and Mexico’s most cherished dishes in these convents by integrating old world traditions with new world ingredients.
With that history in mind, here are three famous dishes from Puebla to try this Cinco de Mayo.
Mole Poblano is the iconic dish of Puebla. (Photo courtesy of Chantal Martineau).
1) Mole Poblano
Mole Poblano may be the most consumed dish in Puebla for Cinco de Mayo. But, what is mole (accent on the second syllable, as in guacamole)? There are two origin stories to the word mole. The first is that mole is the Spanish translation of the Aztec or Nahuatl word for sauce, mulli. The second is that mole comes from the Spanish word moler, which means to grind. Whichever story you want to believe, mole is a sauce made from ground up ingredients and comes in all colors and consistencies, but the thick dark mole poblano has made its mark on the international gastronomic world.
Legend has it that mole poblano was first created in the kitchen of the Santa Rosa convent in Puebla by Sor Andrea de la Asunción in the late seventeenth century. According to The Theology of Food: Eating and the Eucharist, Sor Andrea de la Asunción is said to have prepared it for don Tomás Antonio de la Cerda y Aragón, the new viceroy of Spain. This dish is the ultimate combination of old and new world ingredients and cooking practices. This sauce can be somewhat daunting by the long laundry list of ingredients that requires various preparations. But, after one taste of this mole, all the roasting and toasting will be worth it.
Chalupas Poblanas are an infamous street food in Puebla. But, they are so popular that you will find them served at the top restaurants. (Photo courtesy of Rebecca Smith Hurd / All About Puebla).
Chalupas, an iconic Poblano street food, have a resemblance to tostadas and are the perfect antojito for any Cinco de Mayo celebration. To put it simply, chalupas are fried thick tortillas topped with salsa, shredded meat, chopped onion and sometimes queso fresco.
There are two versions to the history of chalupas. The first is that it gets its name from baskets. According to All About Puebla,
Chalupas date back to Colonial times, when Spanish settlers spent a good part of their days washing clothes by the Almoloya (San Francisco) River. It’s said that the women carried everything to the river in big baskets made of wood called chalupas, after which they’d rush home and quickly fry up corn tortillas in lard, top them with salsa, shredded beef or pork, and chopped onion – and call it dinner.
The second is that they are named after the Aztec boats (chalupas) used in the ancient city of Tenochtitlan.
Chiles en Nogada is one of the most celebrated dishes in Puebla. (Photo courtesy of Lesley Téllez / The Mija Chronicles).
3) Chiles en Nogada
Chiles en nogada is an iconic dish of Mexico. It is said to have been invented in the convent of Santa Monica for Agustin de Iturbide‘s visit to Puebla in 1821. Agustín de Iturbide was Mexico’s first emperor after Mexico won independence from Spain. He was served chiles en nogada in Puebla while traveling back to Mexico City from Veracruz after signing the Treaty of Cordoba, which gave Mexico its independence.
The dish signifies Mexico’s independence and is made up of the colors of the Mexican flag red, white and green. The flavors are just as colorful as the ingredients. The sweet, savory, picadillo stuffed poblano pepper dipped in egg batter, fried, and topped with a rich walnut sauce, pomegranate seeds and parsley is something you will not regret. Though it is more traditionally made for Mexico’s Independence Day, it is one of Puebla’s most cherished dishes.
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Mole Poblano is a dark sauce that is served over meat and is probably one of the most consumed dishes in Puebla for Cinco de Mayo. Many also consider at the official dish of Cinco de Mayo. It originally came from Puebla and is made with toasted chiles and a combination of old and new world ingredients to create a delicious sauce with a bit of a kick to it.
The classic sauce uses a variety of different chiles, and you can mix and match your favorite chilies to help control how spicy it is.
Traditionally, Mole Poblano is made with:
- Ancho chiles to give the sauce a smoky flavor.
- Mulato chiles, also known as dried poblano peppers, are a dried pepper that give it a mild spice.
- Pasilla chiles are a dark chili that is used to add a bit of heat and more of a dried fruit flavor.
- Chipotle chilis are jalapeno peppers, just dried and are the spiciest chiles that are used.
- Guajillao chlies are large and thin and have natural earthy flavor with a bit of sweetness to them and make the list as the 2 nd spiciest chile used in the recipe.
What food is eaten on Cinco de Mayo?
CINCO de Mayo is celebrated in America with margaritas and tacos but that's not exactly how they ring in the holiday in Mexico.
Cinco de Mayo honors the Mexican victory of the Battle of Puebla during the Franco-Mexican War in 1862, the Puebla region is now known as the foodie capital of the country.
¡Feliz Cinco de Mayo!
Cinco de Mayo is actually more widely celebrated in the US than in Mexico, where it is primarily a holiday in the state of Puebla. The Cinco de Mayo holiday celebrates the defeat of the French army by the Mexican army in the Battle of Puebla, on May 5, 1862. So while most Cinco de Mayo restaurant specials in the area involve Margaritas, we decided to put up some tasty Poblano foods.
The New York Times called Puebla the “Lyon of Mexico” – known internationally for its fine cuisine. We certainly can’t argue with that, since Puebla has given us some of our favorite dishes like mole poblano. Mole Poblano is usually what people think of when they hear ‘mole’ in the US – the complex spicy sauce made from dried peppers with a hint of chocolate. Chiles en nogada is another archetypal Poblano dish. It’s particularly festive – especially since it is red (pomegranate), green (poblano pepper) and white (walnut sauce), the colors of the Mexican Flag. Elise at Simply recipes has a recipe for this photogenic dish. Epicurious has a few more delicious recipes including a tasty-sounding chicken and potato stew.
If you’ve got a hankering for Poblano cuisine and you don’t feel like staying in, you could also head out to Cemitas Puebla (3619 W. North Avenue) for some of the best cemitas (Poblano sandwiches on eggy bread) in Chicago!
How To Celebrate Mexican Food Respectfully On Cinco De Mayo
People around the world will feast on tacos and tequila in celebration of Cinco de Mayo on Tuesday. But most of the those olé-ing/mole-ing it up will actually be outside of Mexico, according to former Mexican-food chef, Arlette Martinez. The Mexican Canadian said that the holiday is not a big deal in Mexico except for the state of Puebla, where the Mexican army defeated the French army at the Battle of Puebla, on May 5, 1862.
The first Cinco de Mayo celebrations in the US took place in the 1950s and 1960s, according to National Geographic. Martinez said they were done as a sign of solidarity, and noted that Cinco de Mayo became more of a drinking party around the 1980s when the celebrations began including alcoholic corporate sponsors.
“Sadly, during this time, we also encounter a lot of conspicuous racism,” she said. “It is great that people embrace Mexican food and culture, but please avoid the ponchos, sombreros and moustaches for photo booths.”
And how do Mexican Aussie chefs feel about this?
Part-owner and general manager of Sydney’s Bad Hombres Dining Jose Artidiello told HuffPost Australia that Cinco de Mayo can be so much more than an attempt to capitalise on Mexican culture.
“It has been used as a unifier for the Hispanic community in the US, which accounts for about 20% of the population, allowing them to celebrate their heritage, cuisine, and traditions,” Artidiello, who is from Mexico City, explained.
“It’s not really about the origin of the holiday anymore (although recognised in Mexico is not highly celebrated), but what it has transformed into,” he added, “yes, it is an excuse to go out and eat Mexican food and drink tequila on a superficial level (what’s wrong with that), but it is up to us to give it a deeper more cultural meaning by telling our story.”
After spending 10 years Down Under, Artidiello has seen Mexican cuisine surge in popularity in the hospitality scene with more and more people interested in Cinco de Mayo. A movement Artidiello said has given him the chance to showcase his culture to his friends, colleagues and customers.
“In fact, just explaining it is not the “Mexican independence day” is a great conversation starter,” he said.
“People are not that familiar with Latin-American culture in Australia, so every bit of information you give out they find fascinating while making me feel proud about my background.”
With all that in mind, let’s grab a cerveza and celebrate Cinco de Mayo with these delicious dishes.
Celebrate Cinco de Mayo with mole poblanoMole poblano is Mexico’s national dish and can take all day to prepare.
If you’re planning to celebrate Cinco de Mayo tacos, margaritas and beer are fine, but you also could raise a frosty glass to the City of Puebla and enjoy a traditional mole poblano – Mexico’s national dish.
Preparation of an authentic mole poblano can take all day. Often consisting of up to 30 individual ingredients, including several types of chiles, spices, nuts, raisins and chocolate, this blending of ingredients so varied and diverse is akin to the cultural blend representative of the Cinco de Mayo holiday itself. The result creates a rich tasting, sweet sauce with an underlying heat.
Celebrate the 5th of May at Greeley’s celebration at Island Grove, or visit one of these restaurants for mole’s special taste.
El Cielo Mexican Restaurant, locations in Greeley and Loveland. This cavernous restaurant ladles its rich, reddish-brown robust mole over chicken pieces or as a burrito stuffed with shredded chicken simmered in mole sauce and beans.
La Mariposa Restaurant & Margarita House, run by the Cervantes family and celebrating 30 years in Greeley, Longmont and Lyons, serves up Enchiladas Mole, two corn tortillas filled with chicken, rolled, and topped with savory mole sauce, lettuce and tomato.
3 Margaritas, 2297 Greeley Mall, prepares a mole sauce that’s sweet and spicy with a hint of chocolate. Order it served with traditional chicken or enchiladas.
Cazadores Mexican Grill, 2140 35th Ave., Greeley, prepares a mole with peanut butter. Sweet, spicy and poured over braised chicken, or smothering rolled chicken or cheese enchiladas. If the weather is nice, enjoy chicken mole and a tangy margarita on Cazadores’ peaceful patio overlooking Sanborn Park.
Sol de Jalisco, with locations in Windsor and Wellington, has tender chicken strips simmered in homemade mole sauce, served alongside creamy refried beans and rice. Or order the Enchiladas with Mole.
Camacho’s Mexican Restaurant, 201 S. Elm Ave., Eaton, set into a small strip shopping center on the south edge of Eaton, serves up Mexican classics, including a chicken mole with rich chocolate flavor.
– Award-winning author Emily Kemme offers musings, recipes and a touch of satire. Follow her on her blog, Feeding the Famished or on Twitter @emilykemme.
Cinco de Mayo: Celebration and History
Contrary to popular belief, Cinco de Mayo is not Mexican Independence Day. Cinco de Mayo commemorates the Battle of the Puebla which was an unlikely victory at Puebla de Los Angeles against the French in 1862. When the president of Mexico halted it’s debt payments to France in order to focus on the economy, the French responded by invading Mexico. The French forces vastly outnumbered the Mexican forces victory seemed unlikely. When the French laid siege to Puebla de Los Angeles, the battle lasted a few hours and ended with the French retreating. This was a huge victory for the Mexican government and increased confidence in pride among the Mexican people.
In Mexico, Cinco de Mayo is predominately celebrated by people in the state of Puebla which is where the battle took place. Cinco de Mayo is also celebrated in other parts in Mexico, but it’s just another day for many Mexican citizens. In the US, Cinco de Mayo is a celebration of Mexican culture. Mexican-American activists started celebrating Cinco de Mayo to celebrate the indigenous leaders who led Mexico to victory against the French.
How is Cinco de Mayo Celebrated?
Cinco de Mayo is celebrated with parades, reenactments of the Battle of the Puebla, festivals, dancing and food! Traditional Cinco de Mayo food includes dishes like mole poblano, chalupas, and chicken tinga. The Cinco de Mayo festivals are colorful affairs with traditional dress, dancing, and mariachi music! There are plenty of festivals across the US so check to see if there’s one near you!
13 Things You Probably Didn't Know About Cinco De Mayo
Cinco de Mayo is a holiday with deep-seeded roots in Mexican history, roots that many of us are unaware of.
Here in the States, we get pumped up for Cinco de Mayo. It’s just one more excuse for us to drink margaritas and eat tacos shamelessly. Duh. But the reality is, Cinco de Mayo is a holiday with deep-seeded roots in Mexican history, roots that many of us may not know.
It’s shocking, I know, but this day is about more than drinking an unholy amount of tequila. So this year, prepare to be the smartest person in the bar when you drop these thirteen facts about Cinco de Mayo.
1. Cinco de Mayo is not Mexican Independence Day
Oh, did you think it was? You just got schooled! Image: @mexijoshy1 / Instagram
Contrary to what some might think, the Mexican Independence Day is actually September 16th, not May 5th. The 16th is remembered as the day the Mexican war for independence began against the Spanish government in 1810.
For this reason, Cinco de Mayo is not nearly as popular a holiday in Mexico as El Grito de la Independencia is in September.
2. The Holiday Celebrates a Much Smaller Military Victory
As depicted by this colorful mural. Image: @pir.anya / Instagram
And a much more obscure one. May 5th is the anniversary of the Battle of Puebla in 1862, during which the guerilla troops of General Ignacio Seguin Zaragoza fought off Napoleon’s troops during the Franco-Mexican War (1861-1867).
The battle for the town of Puebla was an unexpected victory for the Mexican soldiers, marking a decisive win against French invaders. You don’t hear much about that in history class, do you?
3. The Popularity of Cinco de Mayo in America Was a Political Move
Thanks, FDR, for gifting us with this. Image: @betatron / Instagram
President Franklin D. Roosevelt enacted something called the “Good Neighbor Policy," which was meant to improve relations with Latin American countries and communities.
It was under this policy that Cinco de Mayo began to pick up steam in the 1950s and 60s, eventually becoming a national holiday. Drinking incessantly to improve international relations? Rock on, FDR.
4. Canada Celebrates Cinco de Mayo in a Unique Way
Throwing yourself out of a plane is certainly one way to celebrate. Image: www.vancouver-skydiving.bc.ca
Because of its commercial success, other countries like Malta, Australia, the Cayman Islands, and Canada celebrate Cinco de Mayo as well. In Vancouver, the holiday is celebrated in an extra bizarre way.
The tradition is called a “skydiving boogie” (you know it’s going to be amazing based on that name alone) and involves aerial acrobatics and an annual air show. Canada is doing something very right.
5. Los Angeles Has the Biggest Cinco de Mayo Celebration
Prepare yourself for crowds. (or crowd surfing!) Image: @fiestabroadway / Instagram
LA’s celebration is even bigger than the festival in the Mexican city of Puebla. That’s saying something. The party is called Fiesta Broadway and has been a huge celebration since the 1990s.
Most major streets in L.A. are blocked off to host hundreds of thousands of people celebrating Mexican heritage with food, music, dancing, and crafts.
6. Tequila Was Once Thought to Be the Nectar of the Gods
Wait, you mean people don’t believe that anymore? Image: @nikkosaurasrex / Instagram
Not surprisingly, 47% of all drinks ordered on Cinco de Mayo are margaritas. Tequila sales easily double within the week leading up to this infamous holiday. But, long ago this beloved Mexican alcohol couldn’t be enjoyed by all Mexican people.
Centuries ago, Aztec priests used to make a milky beer-like drink from the agave plant called pulque. Only the priests could consume this precursor of tequila, which after a steep decline is slowly beginning to make a comeback.
7. Other Historical Events Also Happened on May 5th
I mean, I’ll drink to the anniversary of Carnegie Music Hall—so long as that drink includes tequila. Image: @ / Instagram
Which we all tend to ignore in favor of a few Dos Equis. Among the historic events on May 5th are the opening of Carnegie Music Hall and the launch of the first American-manned flight into space in 1961. Tough break, history. Cinco de Mayo’s got you beat.
8. One Arizona Town Celebrates with Chihuahua Races
You can do it, little guy! Image: @derekbastien / Instagram
The town of Chandler, Arizona has your typical Cinco de Mayo celebration. Food, music, parades, dancing – and Chihuahua races. Right, totally normal.
Townspeople enter their Chihuahuas into this race (think horse racing on a much smaller scale) and receive a large cash prize if their Chihuahua is the fastest. Strange? Yes. Weirdly adorable? Absolutely.
9. The Battle of Puebla Placed a Foreign Emperor in Mexico
His perfectly primped beard was intimidating to all. Image: @mrnpob / Instagram
Although Mexican troops won the initial Battle of Puebla, French troops came back strong and eventually took over Mexico for a short amount of time. They instituted Emperor Maximilian of Austria, who was essentially a puppet through which European nations could control Mexico.
The story of Maximilian is one shrouded in legend eventually, those loyal to the General Ignacio Seguin Zaragoza rose up against Maximilian, capturing and executing him and his generals.
But the legend goes that Maximilian survived the execution and made his way into the States by a secret U.S. society. Think the Freemasons … only more secretive.
10. Cinco de Mayo is the Biggest Day of the Year for Avocados
Because guacamole is EPIC. Image: @thedishonhealthy / Instagram
Although guacamole (and avocados in general) is extremely popular nowadays, May 5th is still the biggest day for guacamole sales. The California Avocado Commission reports that 87 million pounds of avocados are purchased just for Cinco de Mayo celebrations. That’s a whole lot of avocado.
11. Ten States Consume More Tequila Than Any Others
And this sh*t can get dangerous. You’ve been warned. Image: @luckyjean213 / Instagram
And those badass states include – New York, Ohio, Georgia, Florida, Illinois, Colorado, Nevada, California, Arkansas, and of course, Texas. Now make your Cinco de Mayo plans accordingly.
12. Mole Poblano is the Authentic Cinco de Mayo Dish
This is definitely something you’ll want to try immediately. Image: @evanoide / Instagram
If you want to do Cinco de Mayo right, put down the taco. The traditional dish eaten in the town of Puebla on their big holiday is mole poblano (pronounced with the emphasis on the second syllable, like guacamole).
Invented in the late 17th century, mole is a thick sauce made with chocolate, chili peppers, and other spices. Traditionally, the sauce covers succulent turkey legs. Yum.
13. Beer Sales Generate Around $658 million from Cinco de Mayo
And if you wanna be legit, you’ll call it ‘cerveza’. Image: @lachozamexican / Instagram
Not a margarita person? You can contribute to the nearly $700 million of sales for the beer industry in the week leading up to Cinco de Mayo instead.
Surprisingly, this number is only the 7th largest holiday revenue for the beer industry … we have a feeling St. Patrick’s Day and the Fourth of July may have something to do with that.